Human-centered Leadership with John Beeler (S1E1)

Welcome to Durable Leadership with Rachel Nelms.

In this inaugural episode, Rachel talks with  marketing and independent music industry leader, John Beeler.

John is a marketing leader who's earned his stripes by taking chances on inspiring brands, taking bold risks from running the music label of once upstart Sufjan Stevens to leading a marketing team of misfits at Tech Dragon Mailchimp. John is bold about diving into creative businesses full of possibilities and helping them connect on a personal lasting level with their customers.

For John, the human center marketing is about centering the customer, not the product or the service in the marketing experience.

John sees every action as a contribution to the dialogue with the customer and an opportunity to move the conversation toward a better place for the customer and the brand. For John, human centered marketing isn't just another framework or gimmick. It emerges from a human centered mindset that determines how he partners, leads, and connects.

John and I talk about approaching both marketing and leadership from the human center, and we explore how to leverage the power of relationship and connection to deepen your business.